Leveraging the indigenous resources (raw materials, human capital...) at the bottom of the pyramid, yet by the time it gets distributed to the specialty stores in Manhattan and SF...etc, it's priced like a premium brand. $9/350g for loose leaf tea, that's almost as much as you'd pay at Mariages Freres!
let's hope that the foundation do benefit from such a high margin (the only high cost expected in the operation will be marketing). Distribution is still limited since they aren't even in Wholefoods. Winning a package design award may get them the needed exposure. Keep up the good work and congrats on winning the design award!