“ When Love and Skill works together, expect a masterpiece. ”
If you know how to use a pencil to draw, you could draw anything.
Branding is about leveraging the discovery and identification of the authentic essence of an entity for the purpose of benefiting the stakeholders and its audience. Through strategic communication and association, a brand connects with its stakeholders at a personal, empathetical and emotional level.
About FYNCO Inc and Yippe.com
You'll see our work everywhere you look: the brand character redesigned for the century old brand Cracker Jack, an iconic connoisseur sipping Nestle's Taster's Choice coffee, a hummingbird called “Pico” created for Kern's beverages, the revived Frigo “Cheesehead” on the string cheese packaging, and the viking warrior for Clorox’s ArmorAll. We collaborated with global branding firms Landor Associates to create icon systems for P&G’s Live, Learn and Thrive program and Expedia’s Global Experts; visualized complicated technical concepts for 3M’s Tegaderm pharmaceutical product line and Clorox’s new household product structures; created the brand characters for the award winning Clif Kids energy food packaging... We have successfully served the branding community since the 1990s with one goal in mind: to strengthen our client's brand through effective and rigorous visual communication.
Our strength as visual brand specialist and communicator rests in our command of an exceptionally wide range of visual style as well as our understanding of essential business principles. We create indispensable business asset that goes beyond pleasing the eye.
About Filip Yip
A multicultural life experience has given Filip a distinctive vision and approach towards his work. Filip started his career as a graphic designer in Hong Kong. Determined to broaden his horizon, he traveled to Europe to study the masterpieces and connect with local artists. While studying in Paris, Filip was awarded simultaneous scholarships from the Minneapolis College of Art and the Savanna College of Art in Atlanta.
To honor the recognition Filip continued his education in Atlanta, and concluded it in San Francisco with a Bachelor Degree in Advertising Design from the Academy of Art University in San Francisco. Shortly after Filip resumed his career in serving clients’ marketing needs at top tier branding firms. He provided creative services and managed production teams. In 2001 Filip commenced his independent consulting practice. While expanding his knowledge in the industry, he has further developed a profound interest in business development and management.
To truly fulfill his role as clients’ business partner, Filip pushed the envelope again and earned an MBA from the prestigious University of Chicago Booth School of Business in 2010 with focuses on advance marketing and entrepreneurship. By default an outside-the-box thinker, Filip is also capable of quantifying and validating creative strategy with sound and solid analytical frameworks.
His work has won awards and been featured in numerous publications, including the Chicago Booth New Venture Challenge Business Plan Competition, International Design Awards, Cannes Lion Awards, Graphic Design USA, Print Design Annual Award, and Adobe’s WOW Book series.
Filip is currently splitting his time between New York and Paris, simultaneously serving his clients' needs in North America and Europe.
Yippe.com is a designated location for showcasing visual assets created by FYNCO Inc. To find out more about our other B2B services, please visit us at: www.FYNCOinc.com.