A very different type of branding, driven by a different purpose and business and supply chain model.
Leveraging the indigenous resources (raw materials, human capital...) at the bottom of the pyramid, yet by the time it gets distributed to the specialty stores in Manhattan and SF...etc, it's priced like a premium brand. $9/350g for loose leaf tea, that's almost as much as you'd pay at Mariages Freres!
let's hope that the foundation do benefit from such a high margin (the only high cost expected in the operation will be marketing). Distribution is still limited since they aren't even in Wholefoods. Winning a package design award may get them the needed exposure. Keep up the good work and congrats on winning the design award!
Just finished our presentation on discovery findings last night. We are happy to discover what great impact DW has made to the community and students. Those who have participated in their programs are always passionate about this organization. They should brag more about it in their communication materials, as aide to solicit more sponsorship to benefit even more individuals in the community. One more scholarship provided to a kid who can't afford to go to college to pursue her/his dream in dancing, is one less kid ending up wandering on the street.
A designer, illustrator, repro-media consultant, brand strategist, new product developer, real estate investor, new venture builder, scuba diver, martial artist… and most importantly, husband and father, Filip holds a BFA from The Academy of Art University in San Francisco, and an MBA from The University of Chicago Booth School of Business. He is constantly seeking equilibrium between Form and Function; Purpose and Survival; He is equally comfortable with fuzzy feeling and fussy