We've been creating brand assets for beer brands for many years, usually partnering with creative teams at agencies. We create Icons, illustrations, and characters. From refreshing the iconic Eagle brand of AB Bev, to creating a brand new Muse character for Brahma beer in Argentina. We were lucky to have clients and agencies with visions, and willingness to invest capital in creative process execution for the best possible outcome, which is rare to come by nowadays. ROI is evident when you take into account its long term effect. We've created mascots and icons that brands use for more than a dozen years on average, vs the market average of about 4 years for smaller brands, and 8 years for Fortune 500 companies. This Muse is the chosen one, emerging from the sweet spot where tradition meets contemporary. Technically and practically it is created in a graphic style that is easy to be reproduced for different platform, without compromising on design integrity.
Character design always begins with a strategic vision. When all the puzzle-like brand attributes are identified, and start coming together, we begin to compose a visible entity, it is like meeting your dream girl on a subway platform, where, and when you least expected. This “person” is no longer just an abstract notion, but as real as someone flesh and blood. When she materialized, the whole team and client got excited, and with utmost confidence that she would be embraced by the prying eyes of focus groups. Exactly what happened to our new incarnated Muse of Brahma.
A designer, illustrator, repro-media consultant, brand strategist, new product developer, real estate investor, new venture builder, scuba diver, martial artist… and most importantly, husband and father, Filip holds a BFA from The Academy of Art University in San Francisco, and an MBA from The University of Chicago Booth School of Business. He is constantly seeking equilibrium between Form and Function; Purpose and Survival; He is equally comfortable with fuzzy feeling and fussy