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Authenticity & Transparency: That's the HARD part.

7/19/2013

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Something I have been trying to emphasize with my partners and clients. However it's very hard to implement the change, not the technical nor the tactical part but the philosophy, strategic vision of the business and its core business model. Take McDonald for example, it did a great jobs in the recent years trying to portrait a healthier and greener image for itself. Unfortunately its core operation such as recipe and ingredients would not likely to change if the law is not broken or the negativity externality not exposed (We thank the whistle-blowers for keeping the pressure on). How can it be transparent and authentic if the message of being good is only a marketing pretext while the core strategy is still maximizing profits legally while not optimizing (health, as one of many) benefits for the customers? At the moment, it is much harder for a large corporation than a small startup to achieve genuine authenticity and transparency.
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    Filip Yip:

    Filip is a multifaceted professional: a designer, illustrator, repro-media consultant, brand strategist, new product developer, real estate investor, new venture builder, scuba diver, martial artist, and, most importantly, a dedicated husband and father. Holding a BFA from The Academy of Art University in San Francisco and an MBA from The University of Chicago Booth School of Business, Filip constantly seeks equilibrium between form and function, purpose and survival. He is equally at ease with fuzzy feelings and fussy numbers, adeptly blending creativity and analytical precision.

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