Americans love our cars, and brands know it. Graphic designer and illustrator Filip Yip helps those brands connect with their audience, creating car graphics that speak to people’s lifestyles and loyalties. “I do love cars, but not in that car-guy kind of way,” says Filip. “To me, cars represent where you are in life, what your needs and dreams are at that moment.”
Filip has conjured powerful racecars for companies like Kingsford and Havoline and cars with throwback charm for Eddie’s Premium Salsa and Sierra County Chamber of Commerce, along with many more. “With cars, and really all brand design, you’re trying to create a shared experience between the brand and the viewer. That’s where my process starts,” Filip says.
The relationship between company and consumer is one Filip takes very seriously. A decade into his successful design career, he took it upon himself to earn his MBA so he could fully partner with his clients on their strategic communications efforts.
Some may not immediately see the connection between Filip’s hard driving business instincts and his inspirational idols Van Gogh, Matisse and Gauguin, but for Filip, that’s the power of design and visual communication. “I try to create something authentic and emotional every time because those are the building blocks of strong branding,” he says.
With clients from Anheuser Busch to FedEx to EBay to Clif Bar, Filip’s vast portfolio reaches far beyond driving machines. Check out his cowboys, monkeys, schooners, skyscrapers and much more here.
A designer, illustrator, repro-media consultant, brand strategist, new product developer, real estate investor, new venture builder, scuba diver, martial artist… and most importantly, husband and father, Filip holds a BFA from The Academy of Art University in San Francisco, and an MBA from The University of Chicago Booth School of Business. He is constantly seeking equilibrium between Form and Function; Purpose and Survival; He is equally comfortable with fuzzy feeling and fussy